South by Southwest 2023 | LaCroix House

The South by Southwest (SXSW) Festival in Austin, Texas, is an annual cultural event encompassing music, film, and interactive media. Over time, the festival has become a melting pot of creativity. Each year vendors strive to make a bigger impact than the last. While exhibitionists come from all over the globe, they rely heavily on Austin vendors. SXSW participants look for florals, rentals, unique seating, and interactive features to stand out amongst the competition. Being based in Austin, we have the unique advantage of our team of local floral designers and vendor partners, like fabrication company Cinco Made, who we collaborate with often. Working with these vendors helps us create the perfect cohesive design for your event – even beyond florals! 

Attendees connect with brands and companies from a variety of sectors. This makes South by Southwest an ideal space for collaboration, innovation, and exposure. As an Austin Florist, we specialize in brand activations, corporate parties, pop up events and large installations. We love working with brands and companies to flower their world and engage customers with jaw-dropping designs!

A pink and orange arch for La Croix at SXSW 2023 featuring blue floral arrangements and disco balls

The 2023 South x Southwest LaCroix House

The SXSW 2023 LaCroix House was designed to make attendee’s days sparkle with a variety of LaCroix flavors, mocktails, and fan-favorite merch items. We worked with the innovative and creative L.A. based team, Slaack Productions, to design floral-focused photo opps and transform the space into a fun and interactive lounge. Our team at The Bloom Bar designed bold and bright floral arrangements to accent the DJ, product displays, and photo booth. The colorful flowers and fun design complemented LaCroix’s brand, while making a unique statement, specially designed for SXSW. 

Colorful photobooth at La Croix event featuring pinks, oranges and blues

Want to see more photos from the 2023 South by Southwest LaCroix House? Check out Cinco Made’s page here!


The Bloom Bar is a corporate event florist located in Austin, TX, and works throughout the central Texas Hill Country. Ready to flower your event? Let’s chat!